Barinov Design | Visual Identity Design for Forward-Thinking Brands
Visual Identity Design // Paris, France
CIRCULAR ECONOMY

REBORN

Logo Design, Visual Identity
CIRCULAR ECONOMY

CIRCULAR ECONOMY

Ceisa Packaging - a huge French plastic manufacturer and recycler - aims, in the near future, to completely eliminate the need for raw materials when making plastic. In order to do so Ceisa launched Reborn - a new infrastructure that optimizes the collection of used plastic waste, as well as the cleaning and sorting processes to ensure that the new 100% recycled products meet all the strength and purity standards of today's industrial packaging. 

The logo, while simple to the eye, does quite a lot of heavy lifting under the hood. 100% plastic recycling is a remarkable achievement that is going to make a huge impact on preserving our vulnerable environment so the typography was chosen carefully to reflect this commitment to an eco-conscious future with its clean lines, spacious counter-forms, and a large horizontal width hinting at future technologies. The "spinning wheel" around the letter "O" takes its inspiration from the two arrows spinning around a common axis - a symbol that has become representative of recycling. At the same time, the letter "O" is suspended in the center of this spinning wheel suggesting a creation of something new and pure, its circle hinting at the perfection of the self-sustaining circular plastic economy. In addition, the elements that comprise the spinning wheel are flat sheets of transparent plastic that wrap around the "O" to protect it just like the plastic packaging made by Ceisa. And lastly, the colors tie the ensemble together with their transparent and industrial green-blue hues similar to those of plastic films.