Barinov Design
Visual Identity Design // Paris, France

ABOUT

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Hey, my name is Artem. I am a visual identity designer living and working in Paris. 

Below I answer some commonly asked questions: 

HOW DID YOU BECOME A GRAPHIC DESIGNER?
I've always been creative, but also very organized and logical. I love thinking up concepts, designing systems, and finding connections between things. I am also very intrigued by language and psychology. Graphic design is at once creative, efficient, purposeful, and immediate. To me that's pretty exciting!

WHAT IS YOUR CREATIVE BACKGROUND?
When I was a teenager I wrote poetry and played guitar. In university I studied filmmaking, fine arts, and photography, and I spent two years after graduation working as a photo assistant for commercial photographers in Los Angeles and New York, and as a digital artist at a boutique photo-retouching studio in Culver City - 795photo.com. All these experiences naturally led me to graphic design. Graphic design leverages all of my skills like conceptual thinking, copywriting, and photography, and combines them into a strong communication package.

WHAT ARE YOUR SOURCES OF INSPIRATION?
A lot of my inspiration comes from psychology books, extreme sports, creative companies and brands, and my own experiences. 

DO YOU HAVE A FAVORITE BOOK?
Pretty much everything ever written by David Foster Wallace. I really enjoy how far he takes things, how much effort he puts into his writing, and I really appreciate how he makes the reader think. And it is amazing how his stories can be funny, but you always feel like there is this profound tragedy taking place throughout it all. 

Sharing the pedestal with David Foster Wallace is a book by Carl Sagan - Cosmos. I recommend it to all my friends all the time. 

And another one worth mentioning is Art & Fear by David Bayles and Ted Orland. If you do any kind of creative work it is a must-read.

HOW WOULD YOU DESCRIBE YOUR STYLE?
Professionally as a designer I try to stay very versatile because every assignment requires its own unique approach, but I would describe my personal style as intense minimalism. I really like things that are simple yet powerful.

WHAT DO YOU DO IN YOUR FREE TIME?
I love 3D modeling, so I am currently trying to improve my Blender and Cinema4D skills. I also skateboard and write electronic music. And I write for my blog!