A PURE EXPERIENCE
Warmth, intimacy, and softness are conveyed by the nuanced saturation of the colors while the hues represent the aroma of the soap. The flowing patterns wrap comfortably around the bars meanwhile the played down logo and the simplicity of the packaging mimic the gentle and nonintrusive nature of the product.
The flowing curves of the logotype are inspired by the letter "F" and imply organic origins. Morphing from a fern plant into a fountain and then into a waterfall they create an energetic composition while the precision of the shapes and the modern font allude to the contemporary nature of the brand.