This minimalist design is at once stable and dynamic. The corner brackets define and secure the space while the lack of horizontal symmetry pushes the eye off the page suggesting limitless possibilities.
Designed to be modular from the start, the visual elements can be used on a wide variety of marketing collateral from print to animation to interior design. This extensive adaptability allows for consistency across all media and aids brand recognition.
The minimal logo conveys the strong-in-its-simplicity philosophy of the brand.
Eurostile® Candy Bold from Linotype was chosen for the wordmark because of its dynamic properties and futuristic inclinations. The "rounded squareness" of the font conveys a relentless commitment to self-improvement.
The body text is set in Calibri® that underlines simplicity and facilitates legibility.